Keyword Golden Ratio helps you in finding the least competitive keywords in your niche and climb the top rankings.
Did you just start your new blog and want to get traffic from google? Yes right, then you got the right fruit 🍏.
Being a new site, it is difficult to rank on google and get out of google sandbox.
Wait, what is a google sandbox?
Google Sandbox: The Google sandbox is a commonly held belief that Google has a filter which places all the new sites under restrictions for a certain amount of time to prevent them from ranking in google searches.
Ultimately, you are not going to get enough traffic until you are out of sandbox. This is where the Keyword Golden Ratio (KGR) comes in use. Using KGR technique you can get initial traffic to your site by targeting very low competitive keywords. This keeps you motivated.
This guide will help you with:
Now, let’s directly jump into the topic and bring some traffic to your site.
What is Keyword Golden Ratio ?
The Keyword Golden Ratio (KGR) is a data driven technique to find the long tail keywords that are undeserved on the internet. (i.e. the keywords with a greater demand for content than the supply.)
KGR is used to find long-tail and ultra long-tail keywords that you could rank easily with in a few days or even few hours. Generally KGR keywords have a very low search volume of 250 or lower.
Let us say, you have published a post targeting a KGR keyword. Now, your article ranks in top 50 with in few days or even few hours sometimes. If your site is a few months old and has some authority then your post might rank in top 1-15.
How to Calculate KGR ?
The formula to calculate Keyword Golden Ratio is
The number of Google search results that have the keyword phrase in the title divided by the local monthly search volume, where the search volume is less than 250.
In simple words it is the ratio of allintitle search results to the local monthly search volume where the search volume is less than 250.
- If the KGR is less than 0.25 then you must consider working on that keyword because you post will rank in top 50 as soon as the post is indexed by the Google.
- If the KGR is in between 0.25 and 1.0 then this might work. But, don’t your post will rank in top 250 as soon as it is indexed.
- If the KGR is greater than 1.0 and you have a brand new site then I would say don’t consider these keywords. Because your site might be still in sandbox and these type of keywords are a bit competitive.
Now, you might ask “what is allintitle ?”
What is allintitle ?
allintitle is an advanced Google search operator that produces search results that have all the search terms in the meta title of a web page.
For example, let’s type in “allintitle: best oven for baking” in the Google search bar. And the result is
By using this search filter we only have 7 search results.
Now, let’s see the same search term without allintitle operator.
As you can see without any search filter there are about 55,30,00,000 search results.
Although the featured is same, no of results have changed. This is how allintitle search filter works.
How to find KGR keywords ?
To find the KGR compliant keywords you need a keyword research tool. I am a free keyword research tool i.e. ubersuggest to find KGR keywords.
Step 1: Find keywords related to your post
You can find these keywords easily with the Google auto complete feature.
You can use this type formats to find most relevant keyword ideas.
Best [ product-type ] for [ application ]
Let’s search for best oven for baking on google.
Step 2: Find search volume of the keyword
Now, select a keyword from google autocomplete and put it on UberSuggest.
I chose best oven for baking cakes at home and it’s search volume is 70. That means this keyword has qualified in the first stage
Step 3: Find no of allintitle results
Now, go to Google search and add allintitle: in front of your keyword.
The no of results is 53.
Step 4: Calculate KGR
Now, its time to calculate KGR for the keyword.
KGR = (allintitle results) divided by (search volume) KGR = 53 / 70 = 0.75
Our KGR has come out to be 0.75 that means it is KGR compliant and is an intermediate keyword.
Now, lets see some other set of keywords ideas.
Format: Best [ Product Type ] for [ User Type ] Example: Best trimmer for teens.
Format: Best [ Product Type ] under [ Price ] Example: Best washing machine under $300
Golden Keyword Ratio vs Keyword Difficulty
Both the Keyword Difficulty and Golden Keyword Ratio are two different ways to find low competitive keywords that you could rank.
Now, you might ask which is better ?
I would say, you don’t have to choose one. Because, both are correct in their own metrics.
The main difference between these two is.
|Keyword Difficulty||Keyword Golden Ratio|
|Keyword Difficulty is measured based on the link profile, domain authority, page authority, etc||Keyword Golden Ratio is measured based on the search volume and the keyword in title.|
If you find a keyword that is in KGR and has low keyword difficulty then you just found a golden fruit.
There is no doubt that KGR is an awesome technique to rank your posts quickly.
There are some things that you must keep in mind while implementing this technique.
1. Keyword Stuffing
Don’t stuff your keywords in your posts. Generally, KGR keywords are 4 to 5 words long or more. Just imagine reading the word ” best oven for baking cakes under $200 ” more than a couple of times. It would look weird right.
Just place your keyword once in your title and once or twice in your post. Don’t overdo it.
While targeting KGR phrases don’t rely on keyword density suggestions from SEO plugins.
2. Keywords that don’t rank
There are some phrases that doesn’t rank even if they are in KGR. Why ?
Because, your content doesn’t match the search intent of the user.
Let’s say, you have an affiliate site and you want to rank for some xyz term on Google but when you search that term on google you found e-commerce sites ranking. In this case even if you write an awesome post, you cannot rank for that phrase. Because users are more interested in e-commerce sites and not in reading blog posts.
So, before writing your content always check your keyword on google and see if your are matching the search intent.
3. Trying only one or two KGR compliant post
Doug Cunnington, who invented this KGR technique said
About 5% of KGR terms perform better than expected, 15% worse than expected, and 80% rank somewhere in between top 30 – 50 results.
These 80% move higher in rankings over the time along with your site’s authority.
So, don’t just write 1 or 2 blog posts and expect to rank. Publish 20 to 25 posts targeting these type of phrases to see positive results.
Frequently Asked Questions
What if the keyword research tools have different search volumes?
Select a tool and stick to it. All keyword research tools use their own algorithms to generate the estimated search volume. So, it might not be exact volume.
Why only 250 in KGR ?
Generally, keywords with higher search volume have great competition and it might be difficult for new sites to rank. This is a number with good results.
I found a term with KGR under 0.25, but the search volume is a bit over 250.
Technically, this is not a KGR term based on the definition. But, you can go for it.
If, your site isn’t brand new and you have some authority and good backlinks then you can target keywords with higher search volume and KGR between 1.0 to 2.0
Is there a tool that can automate finding KGR keywords ?
Yes, you can find KGR score of a keyword on a tool called allintitle.co
Congrats🥂, now you know how to calculaet Keyword Golden Ratio.
Don’t hesitate to ask your doubts in comments. I am always here to help you.