If you are reading this article, then you must have already created your blog on blogger.
If not, Start Here
In this post you will learn how to add description on blogger blog. As a bonus I have also included few tips to master the blog description.
Well, before going into the topic you need to know the difference between Blog description and Blog post description.
Blog Description – Blog description appears as meta description of your home page on SERP results.
Blog Post Description – Blog post description appears as a meta description of your particular blog post on SERP results.
Hey budding blogger, you need to know why description is important for your blog.
Why blog description is important ?
Blog description (i.e. meta description of home page) plays a vital role in branding and attracting traffic to your blog from SERP results.
Writing a perfect description can gradually increase your rankings and bring good traffic to your blog.
How to add blog description to blogger blog
You can add description to your blogger in four simple steps. Yes, it is very easy. Let’s directly dive into the topic and add some killer description.
Step 1 : Login to Blogger Dashboard
Step 2 : Click on “Settings” tab
Step 3 : Click on “Description“
Step 4 : Type in your blog description in the popup that you get on your screen and click “save“
Congrats, you have successfully added your blog description to your blogger blog.
Note : This description doesn’t appear on search results. Only meta descriptions appear on SERP.
Now, let’s see how to add blog post description on blogger.
How to add meta description in blogger
This is easier than the previous one. By enabling this feature you can add meta description of your blog posts. You are just one click away from adding blog post description on blogspot blog.
This is easier yet the most important feature as it helps in SEO of your blog.
So, let’s start adding your blog’s meta description. Step-By-Step.
Step 1 : Scroll down to “Meta tags” section in settings page.
Step 2 : Click on “Enable Search Description” toggle button.
Step 3 : Click on “Search description” and write in your blog description.
Note : This description appears in search results. So, try to optimize it carefully with your main keyword.
After enabling this feature you can now add meta descriptions on your blog posts.
How to add blog post meta description in Blogger
To write meta description of your blog posts in blogger you must have enabled “search description” in “meta tags” section in settings.
Now, you can simply add your meta description while writing your post.
Here are the steps to add it.
Step 1 : Add a new post.
Step 2 : Click on “Search Description” in right side bar.
Step 3 : Add your Meta Description of that blog post.
Done : )
Congratulations, you have successfully learnt adding description to your blogspot blog.
Also Read: How to add custom domain on blogger
Now, it’s time for bonus tips. 😍
Tips to write a perfect description
If you are new to blogging and don’t know much about blogging then you probably don’t know how important a blog post description is.
A perfect optimized description can bring you tons of organic traffic and vice-versa.
So, here are some tips to write a killer one for your blog post.
- Include Target Keyword – Including your target keyword in your post description will help a lot in your ranking for that keyword.
- Attract Viewers – Your description must be designed in a way to attract viewers to your post. Either you can do it by showing a sneak peak of your content or by providing them with extra benefits.
- Use 160 Characters – Try to use only 160 characters in your meta description. Because this is the maximum number of characters that are shown in SERP. Over than that might not be visible. So, optimize your description with in 160 characters.
Sumit Sao from blogging lift has written an amazing article about mastering the blog description. You can check it out here.
Can I add meta description to my blog posts on blogger ?
Yes, you can add your keyword optimized meta description on your blog posts on blogger.
How much time does it take to add description to blogger blog ?
It just takes 2-5 minutes. So, what are you waiting for, go add it right away.
What is the difference between description and search description in Blogger ?
Normal description is shown to your blog visitors in the header section of your blog. Whereas search description is shown as a meta description of your home page in SERP.
Don’t hesitate to ask your doubts in comments. I am always here to help you.💙💖